The CMO Podcast

313
Careers #23

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte and Webflow.

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Recent Reviews
  • Colbertfan#4448
    Inspiring content for any marketer
    "The CMO Podcast" is a must-listen for marketers at any level, offering a wealth of inspiration and motivation. Each episode is packed with insightful conversations and practical advice that keeps you energized and ready to take on the challenges of the marketing world. Highly recommended! Francis Perrin Chief Brand and Sustainability Officer at Kohler
  • Jules Hustle
    Love Podcast and Double Loved 80 Acres
    So much to enjoy about these two during interview. Honest, direct, convicted in their approach and manner. Quick takes Hire for their individual values, which will propagate a culture Authentic & transparent voicing of the commitment is vital. The all-in-ness of these two was dripping thru interview and so spot on. Borderline delusional commitment with a long term vision that breathes patience and adaptability into the journey. Thoughtful representation of startup, family owned, small, medium and large company traits was orienting. It’s important to be authentic. Authenticity reinforces confidence to be vulnerable and admit challenges Buyers are not always operating on what the consumer wants. There is a trailing consumer behavioral aspect that is baked into the position of buyer at larger corporations. Have your own informed opinion about your consumer. (But not brittlely so).
  • So then what happened?
    The Marketing Brief
    I can’t be the only marketer who thinks about what his answers would be to JimStengel’s Marketing Brief questions, can I? I forget I am not in the room with Jim and his guest and I find myself coming up with answers to every question, every time.
  • bigtop peewee
    Kid Luzon
    Fun
  • Ollymi45
    Nice
    I like it!
  • Collar John
    From a marketing origin — Love it
    Enjoy the coffee
  • Dan1777999877
    Always learning something new!
    The CMO Podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
  • steffizam22
    Fantastic Podcast for Marketers and Entrepreneurs
    Great insights, incredible inspiring.
  • Duncan,yes like the donuts.
    Killer insight
    Love this podcast. I recently made the jump from sales mgmt. to marketing/brand management and am beyond grateful to have found this podcast. Selfishly would love to hear some interviews with wine and spirits industry people as we are facing some unique challenges as an industry. Anyway, love the show.
  • T_DeLuca4
    Must listen
    As a marketer, this podcast covers it all. Jim gives us access to the best and brightest minds in the industry and asks insightful, emotional and human questions. Keep up the fantastic work, this is an incredibly helpful resource!!
  • ASobering
    Such a wealth of knowledge! 🧠
    This is one of the most insightful marketing and business podcasts that I have ever come across - I recently found the show and have been binging ever since! Jim does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring SO MUCH marketing experience to the table. Highly recommend checking this show out - you won’t be disappointed!
  • Ann O'Brian
    I can’t get enough!
    If you’re looking for inspiration from leading game changers, this is the podcast! As a soon-to-be CMO in the distribution industry, I am absolutely addicted to learning from others and how I can better myself and even be more self-aware. Between real life-lessons, “aha” moments, and overall strategies/implementations, these CMOs are the ones you want to hear from and follow. Thank you, Jim, for creating this outstanding podcast!
  • jengulvik
    Learn from the best!
    I love this podcast! The CMOs being interviewed have great stories to share and I've had so many takeaways. I've even had 'aha' moments discovering something about myself when listening to other CMOs on the show. An inspired and easy listen you're sure to learn from.
  • Stella artois fan
    Time to conquer the East
    Jim, really enjoy your podcast and am a big believer in the value of building/ unleashing purpose. Would be great to bring either leaders or brands from Asia into your podcast. Working in APAC for ABI as a marketing leader and recognizing that purpose led marketing is not that established yet I believe it would be a great opportunity to start conquering the East. Alex
  • Mara Rose 7
    Highly recommend!
    Each episode is inspiring and insightful with practical, real world advice. I’m addicted!
  • Cucumberito
    Test
    Test
  • Appreciative friend
    CMO Poscasts
    A shout out to Jim Stengel . The podcasts are relatable to many life situations . The content really flows and listening is so enjoyable during these pandemic times . I would give them a 6 star if I could ! Margaret Hostrup
  • Rawzi Baik
    Optometrist
    Interesting perspective and holistic show. The more I listen, the more I realize how this show is about relationships and people. Well done.
  • FreddieCovi
    International Outlook
    Thank you Jim for your podcast, I greatly enjoy it. I’d like to suggest you interview more international CMOs. For example, interviewing execs from Asia, Europe and LatAm would provide greater diversity in your perspective and the POV. Many of the opinions expressed feel very American.
  • SustainableFashionGoals
    Solid & Informative
    Thank you for creating this podcast and allowing listeners to tap into the minds of top marketers. Love that your conversations range from personal to business strategy to leadership. I work in fashion so would love to hear from more fashion brands! I would also love to hear from smaller brands even though it is great to hear from the mega brands.
  • Avantoai
    Great insights and stories into the people behind the brands
    I found The CMO Podcast over the weekend and am deeply grateful for it. I’ve listened to 3 so far (Stephanie @ Chipotle, Jennifer @ Untuckit, and Galloway). The insights and stories shared have been priceless - it’s been great to get a sense of the people behind these iconic brands, and the interview style and questions are first class (and this is coming from someone who listens to a LOT of podcasts). Thanks for doing what you’re doing, Jim!
  • DLK.7
    Incredible and Compelling Content
    The insights, lessons and experiences shared by Jim and his guests are amazingly helpful to marketers at all levels. Listen to each episode in front of a keyboard or with a voice recorder as you will want to take down these learnings and look to implement them into your own work product.
  • Scott515
    Great content, but there’s a catch.
    I’ve enjoyed a number of episodes and thank Jim for building this and attracting these fantastic guests. Where else can you get inside the minds and campaigns from some of the greats? At the same time, I find Jim’s style hard to listen to. He never misses an opportunity to insert his own point of view or experience - often clearly chomping at the bit for the invited speaker to finish so he can jump in. Me, me , me is what I hear in amongst the great content. Finally, let’s just talk about marketing impact right out of the gate; the first five minutes going on and on about alma maters and mascots and undergrad vs post is pretty excruciating.
  • Jdftvhb
    First Time Listener
    I just listened to Jim’s podcast with Linda Boff. Amazing content! I blinked and the podcast was over. Great on, Jim!
  • Lathram
    The man
    Jim is the man!
  • PJ Elbing
    Inspiration
    Every time I listen I get invaluable inspiration, ideas, and motivation. This is by far my favorite podcast!
  • Madeline Lindsag
    My new favorite marketing podcast
    It took one listen for this to become one of my favorite marketing podcasts. Jim is extremely enjoyable to listen to and knows how to asks the questions in a way that evokes guest’s to answer in a very real and raw way.
  • codyweavs
    Awesome podcast!
    Fantastic podcast. Extremely insightful information with incredible guests sharing real-life experiences of business and success.
  • esosa04
    Great podcast for business minded individuals
    Love this podcast! Great content with great guests! Listen, learn and put these tips into your daily processes.
  • RMitchell99
    Look forward to each new episode!
    Q: “What do I listen to every single Wednesday?” A: Jim’s new episode of the CMO Podcast with awesome guests coming from various areas of the industry, providing incredible insight, story telling and inspiration.
  • hma17
    Incredible insight for new marketers
    What an immense wealth of knowledge for new marketers finding their passion... thank you Jim!
  • PabCon68
    Inspirational and refreshing!
    As a CMO myself, I do enjoy listening to other leaders and how they address their challenges about brand purpose and connecting with consumers to drive earnings growth. Pablo C.
  • FDW JR
    Actionable Insight
    Jim’s interviews are full of actionable insight delivered thru wonderful story telling. I highly recommend the podcast with Tim Armstrong. I have worked with both Jim and Tim. They are phenomenal leaders. Thanks for sharing your lessons learned.
  • Divadeb99
    Phenomenal podcast for Markers
    As a professional marketer this podcast is a phenomenal resource providing professionals’ insights and pragmatic solutions to ever changing challenges we face - all through their personal experiences they share with the host. Tremendous resource. Kudos!
  • sdemenkoff
    CHEF’s KISS!
    Jim is a master interviewer; I send almost every episode to my CMO and head of HR. It’s one of my absolute favorite podcasts, especially the conversations with female CMOs. I couldn’t believe how much they made me want to work at Chase, ADP, Adobe, MGM and SAP! (None are my industry!) Keep going, Jim!
  • Leptor
    This is next level
    Incredible way to learn and u sweat and how high performing CMOs think and function. Thank you!
  • ham301
    This is better than school
    I graduated with a BS in marketing and communications, but I’ve learned more about marketing listening to this podcast than I ever could have in school. Outstanding!!
  • sugarhillstrategy
    A ROADMAP FOR CREATIVITY, PARTNERSHIP AND BUSINESS RESULTS
    I just listened to the podcast episode with CMO Fernando Machado of Burger King, formerly of Unilever, and as a former member of an advertising agency, I was by turns inspired by his approach to partnership and creativity, and grateful that I have had more than my fair share of great clients. There are inspirational leaders out there giving their teams boosts of confidence and doling our credit where credit is due. Sometimes it feels like one is in an inspiration desert. Thank you Jim for providing access to these courageous and authentic leaders in your podcast. This goes on my “must listen” rotation.
  • mrsrick06
    Pure Inspiration
    The CMO Podcast is a MUST for anyone working in a lead marketing role. A co-worker recommended the podcast to me and I’ve been binging all the the episodes since. My list of influential people I want to meet has now grown!
  • Citrusx
    Very Impressed
    I am difficult to impress. Most podcasts I can’t listen to and I generally, only listen to Gary Vaynerchuk. I heard Jim talking with Gary and HAD to give his podcast a listen. Worth it. I’m very impressed and have been moved be each episode. Being an entrepreneur for only two years and doing MANY jobs this podcast resonates very closely with me. The points of view offered by the guests Jim has is extraordinary valuable.
  • Speumann
    Thought-provoking mind candy
    Great way to start the day. A terrific mix of in-depth marketing discussion with pop quiz questions - informative and fun.
  • ajd3128
    Favorite Business Podcast
    Great listen, with a diverse array of guests. A must for marketers 😎
  • Selby27
    Great Listen...Every Week
    Huge fan of this podcast. It’s become a weekly ritual. Jim is down to earth and really gets his incredible guests to open up about business topics that matter AND real life. I’m always fascinated to hear how these marketing leaders approach each day, stay relevant with culture and how they push creative thinking in their company or with their agencies. Thanks, Jim. Keep up the great work.
  • TaylorIsLife13
    My new favorite
    Really love this podcast. Jim asks the right questions and draws the right CMOs into free flowing conversation. He has perfect empathy with their worlds and draws them out and makes sense out of it. Jim also has a great voice...and is easy to listen to. Loving it!!
  • kSE Fla
    Frank Cooper III interview
    I was not what you’d expect to hear from a business CMO from the investment industry. Great questions and dialogue. It appears to be the longest CMO podcast but could have continued. Thanks.
  • Edgar Montaño
    Very good!
    It feels like you are drinking a cup of coffee with Jim Stengel and his guest
  • Edgar A C.
    Pretty good start
    Pretty good start, well edited and produced. The content and interviews so far are honest and frank. There are many topics to cover and many areas it can go into - they just need to keep it honest and authentic.
  • FC Hammer 718
    Breaks down what it’s like to market some of the largest companies in the world
    This podcast takes us into the largest company marketing leaders.
  • Lisa Marketer
    Full of wisdom and fun to listen to
    Jim Stengel gets to the heart of what's important to CMOs. Lots of wisdom, great stories and sound advice. I'm subscribing
  • Abrown_21
    LOVE
    So fascinating, love his voice!
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