Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

Elite Earnings: Why Top Gyms Prioritize Client Value Over Headcount
Apr 21, 2025 – 21:24
4X Revenue, 2X Members, 2X ARM in Just 17 Months!
Apr 18, 2025 – 29:24
Sales Funnel First Aid: Why Leads Aren't Turning Into Members
Apr 17, 2025 – 12:42
Help First: How to Boost Gym Sales Without Slimy Tactics
Apr 14, 2025 – 21:04
Financial Freedom for Gym Owners: How to Retire Comfortably
Apr 10, 2025 – 36:06
How to Grow Your Gym in Uncertain Times
Apr 7, 2025 – 23:09
How $18K Months Became $30K Months in Just 3 Years
Apr 4, 2025 – 30:50
Zero to $100,000 Annual Income in Less Than 1 Year
Apr 3, 2025 – 22:15
Greg Glassman: 1-on-1 With Chris Cooper
Apr 2, 2025 – 01:22:09
How to Make $100,000 Per Year From Your Gym (While Working 4 Hours a Day)
Mar 31, 2025 – 01:40:11
The No-Paid-Ads Plan That Pays Gym Owner More Than $20K Per Month!
Mar 27, 2025 – 31:06
What Is MetFix? Emily Kaplan on Her New Project With Greg Glassman
Mar 25, 2025 – 01:05:29
Earn More as a Gym Owner: Lessons From Industry Leaders
Mar 24, 2025 – 22:08
CrossFit Games: Moving Beyond the Fittest on Earth
Mar 22, 2025 – 09:31
CrossFit Affiliates: How to Save the Movement
Mar 21, 2025 – 14:21
Saving CrossFit: Coop Answers Your Questions
Mar 20, 2025 – 23:29
Stop Using Free Trials at Your Gym and Do Exactly This Instead
Mar 20, 2025 – 22:25
How to Save CrossFit
Mar 19, 2025 – 22:51
Free Trials Are Hurting Your Gym. Here's What to Do Instead.
Mar 17, 2025 – 22:57
When Your Coaches Don't Suck: The Rewards for Developing Staff
Mar 13, 2025 – 22:23
The Real Value of Coaching (And Why It’s Not Enough on Its Own)
Mar 10, 2025 – 16:11
Raising Rates Without Losing Clients: It Can Be Done
Mar 6, 2025 – 23:32
Stop Undercharging: The Right Way to Set Gym Rates
Mar 3, 2025 – 24:36
When a Nearby Gym Closes: How to Help Its Members
Feb 27, 2025 – 31:35
Marketing and Sales Mastery: Tactics for Better Gym Lead Conversion
Feb 24, 2025 – 21:29
How to Use Organic Content to Get Better Leads
Feb 20, 2025 – 27:44
Proven No-Ad Tactics for Generating 30 New Gym Leads Fast
Feb 17, 2025 – 21:49
30X Revenue Increase: How Key Skills Fueled Gym Growth
Feb 13, 2025 – 23:05
5 Key Entrepreneurial Skills Every Gym Owner Needs in 2025
Feb 10, 2025 – 21:38
The Gym Owner’s Guide to Finding the Right Mentor
Feb 6, 2025 – 17:05
Business Mentorship 101: What Gym Owners Need to Know
Feb 3, 2025 – 26:15
Hyrox Training at a 20-Year CrossFit Affiliate?
Jan 30, 2025 – 33:37
Top Gym Owners Share Strategies for Sustainable Revenue Growth
Jan 27, 2025 – 22:05
"Revenue Went Up": What Happened When He Left the Two-Brain Summit
Jan 23, 2025 – 13:45
Why the 2025 Two-Brain Summit Is a Must-Attend for Owners & Coaches
Jan 20, 2025 – 26:47
Top Books for Gym Owners: Chris Cooper's Complete List
Jan 16, 2025 – 22:52
Essential Business Lessons: Jonathan Goodman on "The Obvious Choice"
Jan 13, 2025 – 41:52
The Event That Makes His Clients 3X More Likely To Stay Another Year
Jan 9, 2025 – 24:32
The 2025 Intramural Open: Build Community, Retention and Profitability
Jan 6, 2025 – 32:20
How The Tribe Tripled Owner Earnings Without Adding Clients
Jan 2, 2025 – 25:06
Reflect, Plan and Win: Chris Cooper's Year-End Message to Gym Owners
Dec 30, 2024 – 21:24
741 Clients: All the Secrets From CrossFit North 579
Dec 26, 2024 – 43:01
Massive Client Headcount: How Top Gyms Attract and Retain Members
Dec 23, 2024 – 19:31
7 Tax Strategies to Save Big Money as a Gym Owner
Dec 19, 2024 – 30:53
Profit Made Simple: Master Your P&L for Gym Growth
Dec 16, 2024 – 25:34
Elite Annual Planning: How Top Gym Owners Plan to Thrive in 2025
Dec 12, 2024 – 33:10
Want a Thriving Gym in 2025? Here's the Exact Plan to Follow
Dec 9, 2024 – 34:10
Kicking Ass: Gym-Owning Fighter Posts Huge Average Revenue Per Member
Dec 5, 2024 – 42:44
January Revenue-Generation Tactic: Healthy Habits Challenge
Dec 2, 2024 – 31:08
0 to 60 Percent of Fitness Revenue: How a CrossFit Gym Added PT
Nov 27, 2024 – 27:51