You may not know the name, Brandon Truaxe, but you most likely will know some of the brands he created – Brandon was behind the international skin care brand – The Ordinary which is part of the Deciem group of companies.

This is the true story of the rise and demise of a man that was once lauded business genius.

Across 15 months from 2017, he went from skincare savant to taking over his companies Instagram account, with daily disturbing messages, he fired staff via social media, accused his fellow shareholders of financial impropriety, was arrested outside the British Pm’s house, and was sanctioned in the Uk and then taken to court in a bitter court battle which saw him ousted from his own company.

Then sadly in 2019 he fell from his balcony in Toronto.